When a potential customer visits any kind of website or medium, the main aim is to enable them to absorb information about the business. The main challenge faced by creative media agencies is to craft messaging in a few words because space does count. Many creative media services are stuck with old school techniques, about using the same method for every kind of business. Its highest reachability is the reason that there is a need for a more creative media agency.
Let’s try and understand the buyer’s behaviour pre-purchase. It all begins with the need recognition, which is about recognizing the problem followed by the search for options. After the consumer has scrolled through the options, and evaluated every option, a purchase takes place. What role does a creative media agency plays? Creative media services revolve around understanding this buyer behaviour, so that they can market their products at a stage, where the buyer is searching for alternatives. They are heavily vested in research and creating communication, which reaches their consumers. This buying behaviour changes from place to place; differs from culture to culture, and from person to person. Creative media services are about tracking these changes and simplifying it to the team who eventually designs the message.
Need for Infographics
Nowadays adverts of the media industry have been highly consumed by people regularly. We have become immune to the world of advertisements. Advertising was the turning point of creative media services. Advertisers are looking at ways to grab the eyeballs of the consumers by any means, whilst in the past, it was simply a game of few posters, billboards, TV ads, and newspapers to drive sales.
For enticing people’s imagination, the information in print and online today is losing its elaborateness. The majority of people don’t scroll through long articles when they are thinking of buying something. In fact, short reviews do more wonders than the long one. This need for short but interactive content gave rise to the world of infographics, and the demand for graphic designers to design media that illustrates service in few meaningful visual or words.
Importance of Post Purchase Evaluation
Basically, there are different stages of the buyer behaviour model that creative media services need to dissect and decipher. Once a creative media agency garners information about every stage of the consumer’s buying behaviour, then the agency can start planning campaigns on the onset of the Need Recognition stage. The information delivery will be continuously modified to make it concise, for enabling the buyer to absorb more information as possible, to make them understand about the offer within the brief period of time.
Each infographic and image accompanied by an attractive copy enables the buyers to move to a quicker purchase decision. After the purchase “Post Purchase Evaluation” becomes crucial as in the earlier stages, we as creative media services are convincing the buyers to like the product. But at this stage buyer’s review will hold more water, and will help you in spreading word of mouth to other consumers. This stage can increase sales, build brand image, and create brand loyalty for the brand or product.